Product Designer
Hi, I'm Sachin Narula
Product designer with a frontend soul. I design digital SaaS products that ship, from research and systems to production ready UI.
My story
A small city kid
I grew up in Ferozepur, a small city in Punjab, India, in a humble middle-class family. From an early age, art was just part of me. Sketching portraits and drawing brand logos with graphite pencils felt like second nature. My creativity comes from my mother.
The spark
Amrinder Sandhu introduced me to the world of web design and everything changed. I was self-taught from there: books, practice, obsession. Design stopped being a hobby and became a direction.
More than just design
Outside of screens I was an athlete. State level swimmer who brought home a silver medal. District champion in the 400m. Sport taught me the same thing design did. Consistency and showing up beats talent alone.
First real work
It started with Unmetric in 2016. A New York based social media analytics startup that gave me my first taste of designing real products at scale.
Building at scale
Over the next decade I grew from freelancer to frontend designer to lead product designer, working across Unmetric, Falcon.io, Brandwatch and StreamAlive. I built design systems, shipped products at scale and learned to work where design and engineering meet.
A new chapter
In 2025 I moved to Canada, bringing everything I had built with me and looking for what comes next.
My Skills
& Toolkit
As a T-shaped designer, I can work across different areas and have skills that help me collaborate with teams from research through launch to build products faster and deliver real results.
Interaction Design
User Interface Design
Visual Design
Product Design
User Story Mapping
Journey Mapping
User Research
User-centered Design
Sketching
Prototyping
Usability Testing
Design System
Front-end Architecture
Accessibility & WCAG Compliance
Adaptability & Continuous Learning
I switch between tools based on what helps communicate ideas clearly and quickly—whether it's sketching on a whiteboard or building prototypes in code.
Figma
Balsamiq
Sketch
Miro
Sticky Notes
Whiteboard
Notebook
Git
Claude.ai
Cursor
Posthog
Value
Good design solves
real problems
I believe design should make people's work easier and more enjoyable. When you create something with care and attention to detail, users notice—not because the design is flashy, but because it just works smoothly. That's what I aim for: products that feel natural, intuitive, and thoughtful.
Research
Good design starts with understanding the problem. I don't design based on assumptions—I talk to users, analyze data, and test ideas. Research helps me focus on what people actually need, not just what looks good. It's about finding the right problem to solve before jumping to solutions.
Clarity
Design should be simple and clear. I avoid unnecessary complexity and focus on making things easy to understand and use. Every decision should have a clear reason behind it. Clarity means users can accomplish their goals without confusion or friction—the interface gets out of the way and lets them work.
Impact
Design should deliver measurable results. Whether it's increasing engagement by 8×, improving performance by 30%, or helping teams ship faster, I focus on creating solutions that make a real difference. Impact means the work doesn't just look good—it solves problems, drives results, and helps businesses succeed.
How I work
Here's my process for taking projects from initial discovery to shipped features.
Experience
Lead Product Designer
StreamAlive
2023–2026
Frontend Designer
Brandwatch
2020–2023
Frontend Designer
Falcon.io
2019–2020
Frontend Lead
Unmetric
2016–2019
Contact
Let's connect
I work with companies that want to create better digital products. If you need a product designer who can also code and help bridge design and engineering, let's connect.